Author Archives: Eddie

If You Build a Poor Landing Page They Won’t Stay Google Adwords is an excellent tool for driving traffic to your website. The challenge is can you keep them there?  During the first three seconds of arrival on a page a decision  is being made. Am I in the right place? Is the information I… Read More »

The Plan She wanted to teach guitar!  She set up a small studio in her basement. Her marketing plan would be  a website that would allow people to get to know her and her teaching style and then sign up for lessons. She had designed sites before, so creating a few pages and publishing them… Read More »